Wisconsin Real Estate Sales Practice Exam

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When is it acceptable to mention a protected class in an advertisement?

When it promotes a specific community event
When it is part of an affirmative marketing program
When targeting a specific niche market
When it aims to increase property values

The correct answer is: When it is part of an affirmative marketing program

Mentioning a protected class in an advertisement is acceptable when it is part of an affirmative marketing program. Affirmative marketing is designed to actively encourage certain groups, often those that may face discrimination, to consider housing opportunities. This type of marketing aims to help overcome barriers to housing access and promote inclusivity within the housing market. For example, if an organization is specifically targeting underrepresented communities to inform them about housing options that are available, this aligns with the goals of affirmative marketing. In contrast, mentioning a protected class to target a niche market could raise concerns about potential discrimination, even if the intention is positive. Promoting community events or attempting to increase property values might also inadvertently suggest exclusion or discrimination, which could lead to legal issues regarding Fair Housing laws. Thus, using a protected class in the context of an affirmative marketing program is the only scenario that aligns with the principles of fair housing and non-discrimination.